Josta was a soft drink brand that was produced by PepsiCo 1995 and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described[who?] as predominantly fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.
Now the company decided to produce the drink again
For this, it was necessary to do a rebranding.